The Arbitrage CPA, PPC Marketing and Training Blog

This year 2009 has marked a significant change in trend for advertising as it’s the businesses have moved away from the more long-established advertising methods to Online Marketing. A recent report from the Internet Advertising Bureau announced that spending on internet advertising grew in the 1st quarter of 2009 by 4.6% to hit 1.7 billion, whereas advertising on TV dropped to 1.6bn from last years 1.9bn for the same period. The same report mentioned the reasons for this change are quicker broadband speeds, more advanced online techniques and people just typically spending more time online these days. Modern businesses have needed to substantially restructure their advertising budgets to follow the consumers online. More measurable and accountable methods are also a sound reason for choosing an Online Marketing campaign especially in today’s challenging marketplace. Television advertising is not the only conventional method to be hit by thischange to Online Marketing; classified adverts in print have also been falling, whilst their online equivalents have increased by 10 percent.

As already stated the companies are purely following their potential audience in this. As more and more people have quicker broadband access to the internet and are becoming increasingly more secure in the online purchase scenario, so the marketing budgets must follow. The online demographic is also shifting, with the average 16 to 24 year old spending 29 percent of their media time on the internet. The other factor that is so agreeable to modern businesses is the measurability of Online Marketing. It’s so easy to keep track of precisely what results your marketing budget is achieving online as opposed to TV or print media marketing. This move to more internet advertising is also improving the digital technology industry as it promotes development and innovation. The trade advertising body for TV advertisers Thinkbox feels there is still room for both, stating that internet marketing is even more potent when linked together with a good TV marketing campaign.

So who are the winners in this scenario? Well although a lot of the advertising budgets are now being spent on pay per click search methods, in which the search giant Google dominates, there is also a trend for the small to medium business turning to a respectable search engine optimization company to help them attain a presence online. The key to being successful is making sure that optimal Search Engine Placementis achieved. With this in mind it is crucial to choose a business that only uses ethical Online Marketing methods. This may at first sound rather daunting as there are lots of SEO companies out there online. Steer clear of any that say they can guarantee page one Search Engine Placement instantly as all of the ethical methods are quite intensive and take time and effort to effectuate. Also take a look at their own website, ask what keywords were used and check where they themselves appear, if they can’t optimise their own website they won’t be able to do it for yours.

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Pay Per Click marketing or PPC, as it’s more commonly called, is now a vital part of advertising for many a business owner. Whatever product or service you are selling, you can’t make a sale if potential customers don’t visit your website. With the goal og increasing sales and profits, PPC marketing drives targeted traffic to your websites. You pay anywhere between a penny and a dollar or more when someone clicks on your ad to go your website.

Bidding on Keywords

In general, with Pay Per Click marketing, you bid on your chosen keyword or keyphrase. To get into the sponsored results, you select your keyword and then enter into an auction process against other advertisers looking for the same type of traffic. These sponsored ads appear first when you perform an Internet search. In most cases, to get to the top of the ladder, you bid the most money per click. The next highest bid garners you a second place spot, and so on.

It isn’t always worth your while shooting for the top spot because you may get curiousity clicks from non buyers. Oftentimes, a top five placement will generate the desired traffic just as effectively. It all depends on the level of competition for your product and keyword. Take the time to do some testing with your ad placement so that you can find the best ratio of cost and results.

Getting Profitable Clicks

PPC marketing is a great advertising model to generate immediate and predictable traffic. However, like anything else: The devil is in the details. You can pay for clicks to your website all day long, but if that traffic doesn’t generate actual sales, you are wasting your precious advertising dollars.

A successful PPC marketing campaign should generate paying customers to your site. You will want to give the person exactly what it is they are looking for when they type in their search phrase. Your ultimate goal should be quality over quantity. Focus more on substance rather than hype in your advertisements. You are paying money for those clicks remember so make them count.

Often people start out with 7Search PPC PPC where they are sometimes able to get targeted traffic for a penny a click.

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