Search Engines want to do a decent job for the billions of searchers that use them constantly. Doing a decent job is rather simple, it means getting that searcher to a website that will answer their need, i.e. the keywords they opted to enter into the search. If the search engine can do this and the searcher has a fulfilling visit to one or more sites shown at the top of the Search Engine Placement listings then it has done it’s job well. The searcher is happy and will use the search engine again, and it keeps hold of it’s traffic which means that banners placed on it can demand a good price.
So it is evident why the search engines do not like to be fooled into offering a searcher a website that does not answer their question. After a few experiences of dissatisfaction caused by a search engine offering up irrelevant sites the searcher may well use a different engine, convert to that engine, and the business is lost. The search engine organisations are therefore very eager to remain ahead of the unethical methods of Online Marketing. The likes of Google, Yahoo and Ask obviously have enormous resources and a good amount of these are used in combating the trickery. They will keep up with the scams and will basically not list any sites which are marketed in this way. Not good news for the firm as they may be totally unaware of the methods being employed, but will unavoidably suffer the most from the “punishment”.
So trying to con the search engine is a waste of time, although it may bring in income for a SEO Company in the first stages, these will rapidly melt away as either the client notices that the business brought to his site via the Online Marketing is useless or the search engine spots the trick.
Surely it is far more cost effective and sensible to help the search engines with their aim, which in effect is the goal of the website owners also. Getting appropriate searchers to the site, it really is that simple and if done well will offer long term increased business to all parties.
The website owner will receive visits from pertinent customers and provided the website works technically, should see increased business. The search engine succeeds in attempting to satisfy the searcher, making sure that it keeps their custom and it’s market share is solid. Finally the SEO Company, who has given a good service to the client by moving their website up the Search Engine Placement listings, keeps a client for the long term and can support them without any problems with a reduced amount of effort. Why would anyone even contemplate the countless unethical practices out there?
