How to Maximise Your Article Exposure
One of the more widely understood ways of pinning down the search engines attention is quality content – and let’s say for example you’re a high level internet guru SEO professional, and you can drive all the traffic you want onto your website – then the next issue is seriously considering how you’re going to keep everyone coming back for more! One-of-a-kind, informative, top quality articles are an absolute necessity.
This will generate debate and drive in feedback from among readers and cause quite a bit of buzz around your article. Word travels incredibly fast on the Internet – especially on Twitter, so your article will be receiving all kinds of attention while developing an interesting dialogue at the same time.
There are several ways to encourage reader response to an article. In the past, most writers usually supplied their email at the close of the article. However, as no one reading the article can actually see anyone else’s comments, this is a passive response. A more active method is to add a comments section below your article where people can leave their opinions about what they just read. On occasion, the comments at the bottom may draw attention away from the main article or deviate from the primary topic.
A much more effective way to get quality feedback is to link the article to an online survey. This type of reader response also helps the writer or publisher obtain measurable comments. By using an online survey, you can determine if readers liked the article, if they agreed with what was said, if they disagreed with the viewpoint, and if they had additional information to add.
There are websites available that assist with creating the online questionnaire and in providing information on how to link the survey to the article. Valuable tools to track and measure the feedback received are also provided. Some online survey providers also offer the option of sharing real time survey results with readers and provide incentive ideas to encourage readers to participate in the questionnaire.
Utilizing an online survey linked to an article is an effective means of communication that encourages discussion about a topic. It’s a cost effective investment that has excellent benefits which enable you to acquire the greatest overall response from any individual article.
Adam Toren, Co-Founder of Young Entrepreneur, specializes in developing the profitability of struggling businesses with a specialised and ‘bottom line’ approach. Adam, along with his brother, have created, purchased and sold a variety of companies over the years. At the moment, they own and manage a highly successful publishing company and several dedicated online enterprises.
